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Get the Word Out:Brochure Distribution Spring 2006

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Re : Get the Word Out:Brochure Distribution Spring 2006

Post by carolh » Thu Feb 09, 2006 10:34 am

Hi Ladies!

It's so exciting to see such energy out there regarding our brochures! As Jill said in the first post, this is our main education/awareness campaign and we need all the volunteers we can get to participate.

We have an entire process outlined for how to distribute brochures and document your brochure activities. The gist of it is for you to email me your desire to participate and I will get you some brochures, email you the Dear Doctor letter and another document we need you to use called the Brochure Distribution Plan. The BDP is simply a document you will use to track all of the locations that you will approach and gives you a tool to keep notes on what your progress is. It allows you to document how many brochures each location requests and then a total amount at the bottom for all the locations together. Once you've filled this out and hit all your targeted locations, you will send it to me and I'll arrange for the brochures to either be sent to you or we can ship them directly to the locations. The BDP will also give us an idea of what types of locations we are being successful with and which ones we aren't. We can then use that info to re-focus our efforts and figure out better 'marketing' techniques for getting our brochures into the places that have been resisting.

Two other issues to address: Shipping & handling costs and reordering. The S&H costs have been determined based on the amt being shipped (I can get you those numbers from Jaime). In your talks with each location you can tell them that there is a small S&H charge and that you can arrange to have the brochures shipped directly to them (this will avoid you having to pay the S&H if they are shipped to your house). Obviously, you'll need to collect an accurate mailing address for the location so we can ensure that the brochures get to the right place (particularly in hospital systems). As far as reordering, we are trying to get an online order form put on the website so each location can easily reorder when they run out. If that can't happen quickly (I'll ask again) we can have printed order forms that can be handed to them. This will help them to have an easy way to reorder and also take you out of the loop so you don't have to constantly check back with each location about reordering.

So, email me (carol@preeclampsia.org) to let me know you want to proceed and I'll get you everything you need, which we're calling the brochure 'starter kit'. You'll get 25 brochures, the Dear Doctor letter, the BDP and potentially a reorder form. If you need more brochures we can figure that out.

Thanks again for the committment of your time and energy! This part of our education/awareness initiative is completely driven by awesome volunteers like you guys!

Carol

P.S. my home computer has no Internet access right now and we're trying to get Comcast out to figure out the problem. If you don't hear from me for a couple days that's why! I'm driving around town when I can to use other's computers until mine is up and running!

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by darcynulph » Wed Feb 08, 2006 08:07 am

Caryn-

This is just a suggestion. If you have health insurance, go online to the insurance company's database. My insurance compiles the list by zip code and distance from the zip code. If yours doesn't let me know the area and I will do a search for you and eamil it.

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by caryn » Wed Feb 08, 2006 01:26 am

quote:
Originally posted by jillmushet



Did you want my remaining brochures right away?



No; I'm still trying to compile a list. This is overly perfectionistic of me so I'm not going to make a very thorough list right now, but I do want to get about 5 OB offices in roughly one spot to start with -- cuts down on hauling around the toddler who just wants to get out and play!

I'll catch you at the park next Saturday instead.[:D]

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by jillmushet » Sun Feb 05, 2006 11:03 am

Caryn: Your plan is very ambitious! I like your approach, and the spreadsheet will be important. Thank you for thinking of that.

I keep thinking that if we can get the brochures into a few prominent offices then the rest will follow. "Dr. Highly Prominent at 'Highly Prominent OB' distributes these brochures regularly! Now how many will you be taking?"

If anyone can approach professionally and knowledgably, Caryn, you can!

Did you want my remaining brochures right away?

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by timelessbeauty » Sun Feb 05, 2006 10:58 am

Skip the clipboard and use a portfolio. LOL

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by caryn » Sun Feb 05, 2006 10:48 am

Basically I was thinking I'd hit 2 OB offices a week to drop off a pamphlet to whomever would take it, then stop by them two weeks later to see if they wanted to order a certain number delivered per month, then keep visiting that office once every month or so until the OB had gotten a chance to review the pamphlet and have an opinion.

I was thinking all dressed up (normally I'm a jeans and t-shirt person, since I'm a Phoenician), with a clipboard to record their opinions/ orders and everything. [8D] But at the same time very low key, just professional. If they want to have 20 a month shipped from the PE Foundation I want to be able to take care of that for them, but I don't want to be pushy, just available. They certainly have schedules that might well preclude being able to check on our pamphlet during the first week, so I wanted to give them time to look at it plus make it really easy to order. I'll make up a spreadsheet so I can remember where I've been, and who wants what.

I don't think I can hit more than two a week, with a three year old most likely in tow. But I think it needs to be done. Then again, I am a fanatic.

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by jillmushet » Sun Feb 05, 2006 03:36 am

Hey D'Arcy: Please post your efforts here as well! :)

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by darcynulph » Sun Feb 05, 2006 03:28 am

Caryn-

What is your plan? Is there anything we can do to help?

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by jillmushet » Sun Feb 05, 2006 03:05 am

We LOVE elaborate plans! [:D]

I have 5 brochures right now.

I have requested more from Jaime. I plan to have brochures with me at the picnic on the 18th.

Caryn, did you need them before the 18th? I would be happy to drop a few off to you this week.

Re : Get the Word Out:Brochure Distribution Spring 2006

Post by caryn » Sun Feb 05, 2006 01:26 am

Have you got more brochures on hand? I have elaborate plans. :-)

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