A Year of Exponential Growth
What a whirlwind Walk season it has been! The final 2010 Promise Walk concluded just a week ago. This year, a newly formed National Walk Team (NWT) assisted coordinators
around the country in planning memorable and successful walks. The NWT also created a new and dynamic website (www.promisewalk.org) that enabled Walk Coordinators and participants to easily register and raise donations for their local Promise Walk.
More than 30 volunteer coordinators produced fabulous local events - 24 Walks across the U.S. taking place between April and August, including inaugural Walks in Atlanta and Chicago and adding a second Walk location in both California and Iowa. This volume represents a 60% increase over last year. The 24 Walks collected approximately $168,000, which is more than a 150% increase over 2009. There are many reasons for this increase: more walks, more volunteers, more people becoming aware, and the huge success of the new website.
Coordinators also did a fabulous job getting the media involved to raise awareness of preeclampsia. There were numerous online and local newspaper articles written, blogs posted, a radio broadcast in New Hampshire, and longer feature stories in Chicago, Iowa, Pennsylvania, and Wisconsin media. Coordinators took advantage of the Web 2.0 trend with a variety of social media outlets highlighting Walks everywhere.
All over the country, every person who attended or supported a walk deserves a special "thank you" from the Foundation, the NWT, and all those whose lives have been touched by preeclampsia. So... THANK YOU! Without our volunteers, sponsors, and participants, the Promise Walk couldn't have not just reached, but exceeded its goal!
National Walk Director Becky Sloan says she hopes to see more Walks across the country in 2011, at least one in every state. She commented, "We will have a new goal for 2011 and in order to reach it, we need volunteers - we need you! Walk season begins September 1 and concludes in June with the majority of walks taking place in May because May is dedicated as Preeclampsia Awareness month."